Research
The State of AI Branding
How organizations are preparing their identity for AI representation.
B/01
Research and standards
Research for the age of AI representation.
The Belles Institute studies how organizations become understood, misrepresented, and remembered as intelligent systems become part of the brand experience.
B/02
Research
The initial research series.
Three questions shaping a new standard for brand representation.
Research
The Recognition Index
The signals that help a brand become easier to remember and identify.
Research
The AI Brand Drift Report
Where systems lose fidelity, why it happens, and how teams can govern it.
These publications are an announced research direction; findings are not yet published on this site.